Youtube marketing is the practice of using the Youtube platform to spread the word about your business. It’s important for digital marketers to use proven and reliable youtube marketing strategies in order to get the positive and desired results that they want.
Youtube marketing strategy includes content creation, content optimization, keywords research, youtube ads, youtube social share, Niche research, audience retention, influencer marketing, performance analysis, identifying target audience and many more.
A Youtuber seems to be successful, when he/she gets his/her youtube channel Monetize. Youtube monetisation is bound with certain conditions. These are:
- Join Youtube Partner Programme
- 4000 public watch hours in last 12 Months
- 1K Subscriber on your youtube channel
All these conditions need to be fulfilled, if you want to Monetize your channel.
Youtubers work hard in improving their watch hours by optimizing their content on a regular basis. They continuously analyze the overall analytical report of their channel’s activity.
Today we will discuss the significance of watch hours and youtube marketing.
WHAT ARE YOUTUBE WATCH HOURS AND HOW THEY HELP FOR YOUTUBE MARKETING?
Watch hours also refer in terms of Audience Retention, which is a part of Youtube analytics, which means the total amount of hours in aggregate, viewers or audience watch your video content.
ESSENTIAL FOR RANKING OF YOUR YOUTUBE CHANNEL
The aggregate watch hours of your video directly impact your channel’s overall Ranking. Good ranking of your youtube channel is important for your main promotion of product and services. Therefore an increase in watch hours means increase in ranking,
YOUTUBE MONETIZATION
When it comes to making money on YouTube, the number of people watching a video is a huge factor. As I previously stated, a minimum of 4000 watch hours in the past year is required for your channel to be monetized.
AUDIENCE RETENTION
Using Youtube watch hours, you can see how long your videos have been viewed by your audience. Your content’s ability to keep your audience engaged is directly linked to this.
HELPS IN ANALYZING YOUR CHANNEL’S PERFORMANCE
The amount of time viewers spend watching your videos is critical to measure the success of your content. Watch hours can be used to determine whether or not your content is popular with the audience, and if they are increasing, this indicates that your content is being accepted by the audience. Conversely, if they are decreasing, this indicates that your content has fallen out of favor.
4 BENEFITS OF WATCH HOURS ON A YOUTUBE MARKETING STRATEGY
Having a job as a marketer is not an easy one. A digital marketer needs to come up with a professional plan for how to use youtube for their product’s marketing campaign. YouTube marketing is done with the right strategies and policies in place.
But the strategy of digital marketers who use YouTube to market their products is very dependent on how well the channel is doing. A lot of people don’t like a video or watch a lot of hours. Let’s see the influence of watch hours on youtube marketing strategy:
IMPACT ON RANKING
The overall ranking of youtube channels is also influenced by the number of watch hours. If the number of hours are less. Then it means only few people watch your video content and it also means your products are promoted to few viewers only, which means direct impact on marketing performance.
EFFECT ON COST
Also, businesses have to pay to use YouTube to market their products and services. A product’s promotion in the market will be affected if the number of hours people watch it isn’t big enough. The cost of all that promotion will go up, and the marketing campaign budget will be thrown off.
IMPACT ON CONTENT
Watch time of a youtube video and content has a direct proportional relationship. The more people watch your video, the better it is. On the other hand, if the number of people who watch your video is going down or not at all, then your content needs to be improved.
IMPACT THE CUSTOMER BASE OF COMPANY
The number of times your content has been watched shows how well it works. And a company’s content is what they sell and do. So the number of watch hours has an impact on the number of people who buy from the company.
Final thoughts on watch hours for YouTube
As a content creator, you will face problems with your youtube channel daily. If you want a successful youtube channel with active monetization and If you want to increase your watch hours then you can buy the services from these platforms.
I can recommend this popular site, which is a youtube marketing service provider named Lenos which can help you in increasing your youtube video’s watch hours organically and will help you in getting your channel Monetized. You can opt this platform without doubt. Try it and Share your Experience.